TAKING SIDES: Clashing Views on Controversial Issues in Marketing Bart Macchiette, PLYMOUTH STATE UNIVERSITY;  Abhijit Roy, BOSTON UNIVERSITY;  ISBN: 0-07-238449-2, PublicationDate: August 2000 About this product Instructor Resources   Overview   Table of Contents   Series Features   Supplements Related Links   Guides, Test Banks, Presentation Materials   PageOut What is PageOut?   Order this Product Student Resources   Request a Complimentary Copy (Instructors Only)   Individual Purchases   Contact Your Sales Representative Dushkin Online   PLEASE NOTE: If you arrived at this page from a search result list, the topic you are searching for can be found in this product. Click on the "Table of Contents" or "Overview" buttons above to learn more about the topics covered in this product.