Approach/Avoidance
| Conflict occurs, according to Lewin, when a person experiences demands or desires that are incompatible with each other. In approach-approach conflict we are attracted to two equally desirable goals. In avoidance-avoidance conflict we must choose between two equally undesirable demands. In approach-avoidance conflict we have one goal that has positive and negative aspects. And in double approach-avoidance conflict we experience two or more goals, both of which have positive and negative aspects. Click on a conflicted individual below to reveal the characteristics for that type of conflict. |
| Goal | Approach/Approach | Goal |
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| Goal | Avoidance/Avoidance | Goal |
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| Goal | Approach/Avoidance | |
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| Goal | Double Approach/Avoidance | Goal |
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