Discipline: Marketing
Course: Marketing Principles
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  • Annual Editions:
    Marketing 08/09 (2009 Update), Thirty-First Edition
    Author:
    John E. Richardson, PEPPERDINE UNIV-LOS ANGELES
    ISBN:    0-07-339777-6
    Stats:    ©2009/Softcover /224 pages  Publication Date: January 2008


    Annual Editions:
    Marketing 08/09, Thirtieth Edition
    Author:
    John E. Richardson, PEPPERDINE UNIV-LOS ANGELES
    ISBN:    0-07-336946-2
    Stats:    ©2008/Softcover /224 pages  Publication Date: September 2007


    PowerWeb:
    Basic Marketing to Accompany Perreault
    Author:
    John E. Richardson, PEPPERDINE UNIV-LOS ANGELES
    ISBN:    0-07-249104-3
    Stats:    ©2002   Publication Date: January 2002


    Taking Sides:
    Clashing Views on Controversial Issues in Marketing
    Authors:
    Bart Macchiette, PLYMOUTH STATE UNIVERSITY
    Abhijit Roy, BOSTON UNIVERSITY
    ISBN:    0-07-238449-2
    Stats:    ©2001/Softcover /400 pages  Publication Date: August 2000


    Taking Sides:
    Clashing Views on Controversial Issues in Marketing
    Authors:
    Bart Macchiette, PLYMOUTH STATE UNIVERSITY
    Abhijit Roy, BOSTON UNIVERSITY
    ISBN:    0-07-238449-2
    Stats:    ©2001/Softcover /400 pages  Publication Date: August 2000


    MP Taking Sides:
    Marketing with PowerWeb
    Authors:
    Bart Macchiette, PLYMOUTH STATE UNIVERSITY
    Abhijit Roy, BOSTON UNIVERSITY
    ISBN:    0-07-247449-1
    Stats:    ©2001/Softcover   Publication Date: November 2000


    MP Taking Sides:
    Marketing with PowerWeb
    Authors:
    Bart Macchiette, PLYMOUTH STATE UNIVERSITY
    Abhijit Roy, BOSTON UNIVERSITY
    ISBN:    0-07-247449-1
    Stats:    ©2001/Softcover   Publication Date: November 2000


    PowerWeb:
    Marketing
    Author:
    John E. Richardson, PEPPERDINE UNIV-LOS ANGELES
    ISBN:    0-07-241374-3
    Stats:    ©2001   Publication Date: August 2000